- Definition: – The term “Communication” is derived from the Latin word “communis” which means common, further communication is the recognized of commonness/normalness with someone.
- Communication is a way of sending, giving or exchanging information, ideas etc. A process by which information is exchanged between individual a common system of symbols, signal or behavior.
- Communication is a conscious/aware attempt to show information, ideas, attitude and the like with others. Thus a good communication consists creating understanding of message.
- According to Rogers and Shoemaker communication of is a process by which message are transferred from a source to a receive.
- Webster’s new collegiate dictionary defines it as:-
- “A process by which information is exchanging between individuals , there a common system of symbols or behavior also a technique for expressing ideas effectively in a speech”.
*Key Elements of Communication Process
· According to Paul Leagons “Successful communication requires a skillful communicator, sending useful message the proper channels, effectively treated, to an appropriate audience that responds as desired”.
· Source/Sender: – He starts the process and gives the message intended to reach an exact group of addressees.
· Message: – It may be in different forms. The message may be in the form of ink, gestures or voice, a signal of hand or any other signal capable/talented of being interpreted/Understood meaningfully.
· The Destination: – The destination may be an individual, a group of individuals, a crowed or a company. To understand it utterly/completely.
· Encoding /Training: – It is a method in which the sender coverts the message to symbols identifiable to the receiver. The process of giving physical/objective form/shape to one’s ideas is known as encoding. This coded message may be in the form of words, gestures or other signals.
· Decoding /Translate: – Decoding is the process of understanding the meaning of received message. The receivers get the message through any of the five senses.
· The source/basis sends his message through different channels.
· There are two main channels of communication
· Print Media (Newspaper, Magazine, Books hand outs etc).
· Electronic Media (T.V, Radio, DVD).
· The Receiver: – The process of communication includes the receive, destination or the target, receiver may be an individual, a group of individual or a community, The process of communication is completed when the receiver responds/answer the message.
· Effective Communication:- When a sender conveys his message and the receiver respond sender, it is effective communication. But, it doesn’t means that the receiver, Myst says “Yes!” He may contradict/challenge and give argument against the sender.
· As we know that the communication is a process in which we share information, ideas or attitudes. For effective communication following elements are required.
· Attention: – It is necessary for the source or the sender to transfer his message so designed and delivered as to gain the attention of the intended/planned receiver. The second prerequisite/condition to gain/add the attention of the receiver, the audience, is careful selection of the channel.
· Common Experience:-