Journalism Notes


  • Definition: – The term “Communication” is derived from the Latin word “communis” which means common, further communication is the recognized of commonness/normalness with someone.
  • Communication is a way of sending, giving or exchanging information, ideas etc. A process by which information is exchanged between individual a common system of symbols, signal or behavior.
  • Communication is a conscious/aware attempt to show information, ideas, attitude and the like with others. Thus a good communication consists creating understanding of message.
  • According to Rogers and Shoemaker communication of is a process by which message are transferred from a source to a receive.
  • Webster’s new collegiate dictionary defines it as:-
  • “A process by which information is exchanging between individuals , there a common system of symbols or behavior also a technique for expressing ideas effectively in a speech”.

*Key Elements of Communication Process

·   According to Paul Leagons “Successful communication requires a skillful communicator, sending useful message the proper channels, effectively treated, to an appropriate audience that responds as desired”.

·   Source/Sender: – He starts the process and gives the message intended to reach an exact group of addressees.

·     Message: –                It may be in different forms. The message may be in the form of ink, gestures or voice, a signal of hand or any other signal capable/talented of being   interpreted/Understood meaningfully.

·         The Destination: – The destination may be an individual, a group of individuals, a crowed or a company. To understand it utterly/completely.

·         Encoding /Training: –      It is a method in which the sender coverts the message to symbols identifiable to the receiver. The process of giving physical/objective form/shape to one’s ideas is known as encoding. This coded message may be in the form of words, gestures or other signals.

·         Decoding /Translate:    Decoding is the process of understanding the meaning of received message. The receivers get the message through any of the five senses.


·         The source/basis sends his message through different channels.

·         There are two main channels of communication

·         Print Media (Newspaper, Magazine, Books hand outs etc).

·         Electronic Media (T.V, Radio, DVD).

·         The Receiver: – The process of communication includes the receive, destination or the target, receiver may be an individual, a group of individual or a community, The process of communication is completed when the receiver responds/answer the message.

·         Effective Communication:-        When a sender conveys his message and the receiver respond sender, it is effective communication. But, it doesn’t means that the receiver, Myst says “Yes!” He may contradict/challenge and give argument against the sender.

·         As we know that the communication is a process in which we share information, ideas or attitudes. For effective communication following elements are required.

·         Attention: –           It is necessary for the source or the sender to transfer his message so designed and delivered as to gain the attention of the intended/planned receiver. The second prerequisite/condition to gain/add  the attention of the receiver, the audience, is careful selection of the channel.

·         Common Experience:-   


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